References to Public Relations and Marketing in the Journal and the newsletter

References to Public Relations and Marketing in the Journal

• April 1981 page 14 -   PR Survey to medical practitioners and paramedics in Waikato
• December 1984 - PR Committee established
• April 1986 - PR Committee Resources and advice to public speakers
• December 1986 page 1- Editorial by Mr.Mowbray from a PR firm explaining about PR
• page 3      Advertisement for PR firm
• August 1987 page 3 - Editorial  we should support Society and the PR Committee
• December 1992 page 9 - “To market, to market” Founder’s Lecture from CSP
• December  1993 page 35 - Developing a Patient satisfaction Questionnaire
• December 1994 page 34 - Developing a Patient satisfaction Questionnaire

Public Relations and Marketing in the Newsletter

• May 1984 - Article from Special purpose Committee - 5 point plan
• July 1987 - Good stall at Congress - ran out of sweatshirts,   Acupuncture pamphlet good.
• September 1987 - P.R.Committee met - back pamphlet well received. Pamphlets coming on in
• Obstetric & Gynaecology & stroke management
• July 1989 -  people are wearing attire from the range
• October 1989 -  Raewyn Newcombe Retail products a new jersey.  NZPPA are conducting a campaign for profession - hope bad publicity will end.
• March 1990 - Public Relations consultant - need Corporate image - slogan + Hand
• July 1990 - Good stocks of pamphlets and apparel.
• November 1990 - Need to promote physiotherapy  (Romiromi) among Maori
• March 1991 - Teleconference coming April 91;  New price catalogue
• June 1991 - Marketing now based in Auckland - Erwin Drok will handle stock
• November 1991 - Marketing goals and objectives re-defined.  McMos selling well. New pamphlet on stroke
• November 1992 - Marketing column - McMos will centralise to Wellington Promote Society to students. Protect “hand” symbol
• December 1992 - Advertisement for McMos
• May 1993 - Preliminary work on Marketing plan by Pip Wade
• August 1993 -Need to know where Society stands in members opinion poll.  Please answer poll survey on all issues Society faces.
• September 1993 - Good response to survey.
• October 1993 - Draft Report  ready.
• December 1993 page 2 - Lee spoke about questionnaire results. Working Party formed to form Public Relations Plan.
• February 1994 page 2 - Column   Lee on exec.  History of marketing.  New look to marketing column
• March 1994 page 1 - Working party set up -terms of reference.,  timeframe,  membership,  objectives
• page 5    Column - Many other professions challenge our skills
• Aril 1994 page 6 - Column - Evaluate Practice or Department needs  
• May 1994 page 2 - Column   Summary of response form Working Party
• June 1994 page 2 - Column Identify target,  differential advantages,  persist
• July 1994 page 6 - Column Analyse - cost,  quality,  promotion
• August 1994 page 2 - Column Repetition & persistence
• September 1994 page 3 - Column Marketing kit, survey
• October 1994 page 3 - Column business & research survey design
• page 7 - McMos advertisement pictorial catalogue
• November 1994 page 3 - Column Handling complaints
• December 1994 page 5 - Column Personal professional image
• March 1995 page 9 - Column   patient satisfaction surveys
• June 1995 page 4 - Column Target sub groups - use questionnaire
• July 1995 page 2 - Column Promote practice with brochure
• August 1995 page 7 - Column Use Newsletter as a tool
• September 1995 page 4 - Column The art of Public Speaking
• October 1995 page 5 - Column Identify and meet needs of your clientele
• November 1995  page 5 -  Column Take any chance to talk about physiotherapy
• April 1996 page 8 - Column Deliver superior service
• June 1996 page 3 - Column How to organise proposals
• July 1996 page 6 - Column Present Physiotherapy  to other groups
• October 1996 page 11 - New McMos pamphlet
• December 1996  page - Column Present Physiotherapy  to Conference
• August 1997 page 3 -  President’s comment - strategic marketing plan coming
• October 1997 page 15 - New products advertised
• November 1997  Wall planner advertised
• October 1998  pamphlets
• March 1999 page 30-  Marketing Kit